WEB®ANDIT | Marvel Films - WEBRANDIT case study | Brand Development
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BACKGROUND


Marvel Sdn Bhd is a local Malaysian movies production house which focuses on innovative concepts with a fresh approach of providing assistance to film-makers and broadcast journalists, TV production, film production, crew hire, equipment rent and location scouting. Marvel is unwavering in its commitment to quality, creativity and excellence.

The challenge is to create them a design direction and logo that represents them. We applied Discovery, the very first step of Business Strategy to achieve the challenge.

STRATEGY


With their expertise in various segments, their common strategy is to tap and be the best in the grey areas normally avoided by fellow movie makers, making them distinctive while delivering a clean finish. This is in return clearly reflected in our logo design and thus narrowed the direction.

“Courageous, Confidence, Creative”

RESULT


Marvel is about challenging creativity, venturing the unknown and above all, a clean delivery. With that we know a clean white base must always be present as a finish. The grey band to represent the unknown the courageously venture and the logo above it that represents they are always on top of their challenging venture. The thin yet solid and detailed scribble in the logo encapsulates their Courage, Confidence and Creativity.