/ The science behind it
Analysis is the first step to define the foundation of the brand. We begin the development process with research to help you gain a 360 view of your current brand. The research we undertake will include interviews, surveys, online tools, and competitors brand/identity audit. By understanding where the industry is and what’s trending we know what to build your brand on.
Benefits – We assess the strengths and weaknesses of your brand reputation
Alternatives – We review competitors to determine key point of differentiation
Messages – We analyse wider market context for significant trends
Needs – We assess the needs and drivers of the consumer
We use the research to bring your business strategy and market insight into a powerful branding vision than informs, engages and inspires. This includes a brand foundation and brand DNA. Brand DNA is an architecture, and an architecture is the fundamental design.