Strategic Website Design & Development
1) Information Gathering
The first and most important is solid understanding of your company/business and customers. A good understanding of you – your business goals and dreams, and how the web can be utilized to help you succeed. Every website has a higher purpose and it travels further than what most imagine.
Our keys are:
What is the purpose of the site? Do you want to provide information, promote a service, sell a product… ?
What do you hope to accomplish with this web site? Common goals are either optimise sales or be informative.
- Target Audience/Demographic
The specific group of people (age/sex and interests) that will help you meet goals? Who is the “ideal” person you want visiting your web site. This will help determine the best design direction for your web.
The type and character of the website content will be based on the targeted audience ?
Using the information gathered by understanding from phase 1, it is time we put together a plan for your web site. This is the point where a site map is developed.
The site map is a list of all main topic areas of the site, as well as sub-topics, if applicable. This serves as a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system. The end-user of the web site – aka your customer – must be kept in mind when designing your site. We highly prioritize purposeful interface and easy navigation and we meet TODAY’s standards better than anyone strategically with our study on behavioural science and trending patterns.
During the planning phase, our specialist will also help you decide what technologies should be implemented. Elements such as what CMS (content management system) such as WordPress to incorporate, responsive web design to support mobile and tablet devices, eCommerce to sell online with Paypal or Visa/Master credit card, other solutions, etc. are discussed when planning your web site.
We draw things from the information gathered up to this point, it’s time we determine the look and feel of your site. It is important to understand that Design is not a choice, it’s every pixel with a key purpose that makes a relevant design. The concept and design approach is decided based on the result we find from Purpose, Goals, Target Audience and Content. The is design based on that result will create the right identity and this will create a good user experience. Yes we are strategic by optimizing every corners present.
Target audience is one of the key factors taken into consideration. A site aimed at teenagers, for example, will look much different than one that is meant for a financial institution. As part of the design phase, knowing the importance on how to incorporate elements such as the company logo or colors to help strengthen the identity of your company on the web site is a skill.
In this phase, communication between you and our creative web designer is crucial to ensure that the final web site will match your needs and taste as we got the objective/goals for the website covered. Should you need clarification our Business Development Specialist will furnish you with justifications.
The point where the web site itself is created by our expert web designers will take all of the individual graphic elements from the prototype and use them for the development of the actual functional site.
This is typically done by first developing the home page, followed by a “shell” for the interior pages which serves as the architecture for the content pages of your site containing the main navigational structure for the web site. Next our web developer will take your content and distribute it throughout the site appropriately.
Technologies and elements such as the CMS (content management system) like WordPress, interactive contact forms, pie-charts, maps, parallax sections, responsive support (mobile and tablet device) or ecommerce shopping carts are implemented through coding and made functional during this phase, as well.
5) Testing & Delivery
At this point, our expert developer will attend to the final details and test your web site. We will test things such as the complete functionality of forms or other scripts, as well last testing for last minute compatibility issues (viewing differences between different web or device browsers), ensuring that your web site is optimized to be viewed properly even on mobile and tablet devices and different browser versions such as Chrome, Firefox, Internet Explorer and Safari.
We are experts in current standards for web site design and development. The standard languages currently used are HTML5 (Hyper Text Markup Language) , CSS3 (Cascading Style Sheets). As part of testing, our developer checks to ensure that all of the code written for your web site validates. Valid code means that your site meets the current web development standards – this is helpful when checking for issues such as cross-browser compatibility as mentioned above as well for better SEO/Search Engine ranking. Consider valid code as an ISO standard that ensure the web developer delivered a quality job.
Upon viewing the website and approval, we deliver the site. An FTP (File Transfer Protocol) program is used to upload the web site files to your server but don’t worry, we got that covered. We also offer domain name registration and web hosting services as well, or have recommendations as we know best on where you can host your site if your targeted market are overseas/international.
Other final details are on-site SEO (Search Engine Optimization) with Google Webmaster and Analytics setup. SEO is the optimization of your web site with elements such as title, description and keyword tags which help your web site achieve higher rankings in the search engines. We offer premium service offerings that improves your SEO, as well.
There are a lot of details involved in optimizing your web site for the search engines and its best to meet our business expert for that.
WEB DESIGN SERVICES:
- Web App Development
- SaaS Development
- Web site Design and Development
- WordPress CMS Website
- Ecommerce Website
- Responsive Website (Mobile & Tablet support)
- Custom/ Creative Web Development
Website Designed & Developed
We did not make the rules but We meet them